How might seaweed, an element of the marine environment that is often perceived negatively, be represented in such a way as to change not only it’s perception, but also the perception of the beauty and potential of the marine environment as a whole?
Making seaweed sexy – That is the goal of this new research project I am currently working on.
One of the biggest challenges in marine conservation advocacy is the lack of general public engagement with the marine environment.
It is a place that is distant and foreign from their normal life – something they might skim over or dip into on summer holiday, but the submarine environment is generally a place that only adventurers or scientists go to – something they normally only see on TV.
One manifestation of this disconnect is seaweed – often seen as “scary” or “yukky” it is a contributing factor that discourages people from activities like snorkelling.
I want to twist this perception by shifting the context and using seaweed to create something they already consider beautiful – floral arrangements.
To do this I am creating large still life photographs shot underwater but in such a way to be ambiguous where they are.
Follow the progress of this project
This project is currently on hold while I work on my Antarctica Project.
I will get back to it … promise.
I will be posting regular updates on progress or you can follow it on my Twitter #projectweed – Yes I know … quite a interesting hash tag. I take no responsibility for what other posts you might find :)