Category Archives: Design Thinking

The thin green line

The thin green line is a conceptual representation of our relationship with nature I have developed since visiting Antarctica. I explain it below:

scott_base_joh_0100Scott Base is a wonderful place. More than a mere shelter from the harsh environment of Antarctica, it has a special culture among it’s personnel, both ‘permanent’ and the transient scientists and others like myself and Warren.

Literally you can step from the friendly, pleasant 18° comfort of the base, through an industrial fridge door, into the potentially killer conditions outside.

This tiny separation between civilisation and wilderness, literally a thin green line because Scott Base is painted a fetching green colour (Chelsea Cucumber to be exact), really got me thinking about our broader relationship with nature.

Read the full explaination

Antartica research shifts to “the new heroic age”

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After a really productive initial discussion with @AntarcticaNZ my research has moved into a new phase – I’m now focussing  on the depiction of ‘heroes’ and ‘explorers’ through portraiture in historic and contemporary contexts.

This reflects a fledgling strategic approach to repositioning the public perception of science by depicting the Antarctic Scientists as “Science Explorers” – modern approachable heroes striving to understand climate change to help deal with it.

This might be the beginning of “the new heroic age” of Antarctica?

Still early days … watch this space.

 

More on the Antarctica project >

Shifting perceptions

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Warren (Maxwell) and I had a most excellent meeting with Jeanine Foster from Antarctica New Zealand today. We talked through some of the logistics, looked at some of her killer photos and generally got excited! She generously added to the pile of Antarctica reading material in the corner of the studio too. Ta Jeanine.

Planning has definitely moved on this week – a content and communications strategy is forming nicely. There is even the start of a few journey maps (NB: #CoCA358 students) floating around.

AntarcticaNZ are currently doing some primary research around perceptions of Antarctica and science which is going to be invaluable.

Warren and I are buzzing! Cross discipline creative collaboration is proving exciting so far.

More on this project >

Antarctica project planning

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Now I have officially started my MDes (Masters of Design) and the pre-trip planning shifts into a different phase. For the past few months it has been total emersion into all things Antarctica, and looking at artist models, more recently research shifted to include the logistics of photography in sub-zero conditions so a gear list could be formed and any new equipment ordered. With those under control it is now into design strategy.

On the office wall a plan is evolving: some sort of hybrid diagram combining a content strategy and audience analysis with a media/distribution strategy sandwiched in between.

From this a number of possible directions will be identified and drawn up as journey maps.

More on the Antarctica #60shadesofwhite project