Now I have officially started my MDes (Masters of Design) and the pre-trip planning shifts into a different phase. For the past few months it has been total emersion into all things Antarctica, and looking at artist models, more recently research shifted to include the logistics of photography in sub-zero conditions so a gear list could be formed and any new equipment ordered. With those under control it is now into design strategy.
On the office wall a plan is evolving: some sort of hybrid diagram combining a content strategy and audience analysis with a media/distribution strategy sandwiched in between.
From this a number of possible directions will be identified and drawn up as journey maps.
More on the Antarctica #60shadesofwhite project